The petals are uniformly bright snow-white, with a delicate silky sheen in sunlight. - bedding floribunda rose - mild, discreet-scented rose - scent description not available
– Pure, snow-white blooms with silky sheen
– Reliable remontant flowering, strong second flush
– Compact, dense habit ideal for beds and edging
– Award-winning floribunda with proven performance
– Suitable for containers and smaller gardens
– Special feature: Holder of multiple international rose awards, including All-America Rose Selections.
Future-proof garden concept – Water-wise
pharmaROSA® ORIGINAL 2-litre own-root potted rose
19,70 £
Unfortunately, we are currently unable to ship to the United Kingdom; we only deliver to countries within the European Union. For more information, please contact us!
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WHITE MAGIC™ – white bedding floribunda rose - Warriner
With its snow-white flowers and compact habit, WHITE MAGIC™ offers refined, formal structure for small British gardens while coping well with breezier, wetter spells near the coast. This floribunda forms a dense, leafy bedding bush that is ideal for neat front borders and low hedging where you want clean, reliable colour. Clusters of large, double blooms give generous flowering for cutting and for everyday enjoyment from the path or patio, while the opalescent white petals bring a luminous focus to cottage-style mixes. In a 40–50 litre pot on a terrace or doorstep, its naturally compact shape remains tidy with only light seasonal trimming. As an own-root rose, the plant matures into a well-balanced structure that reshoots reliably after pruning and supports a long ornamental lifespan in family gardens where you prefer simple, repeatable care. Think in terms of strong root development in the first season, fuller shoots in the second, and confident, abundant display by the third year.
Freshly opened White Magic™ bloom, pure snow-white and cup-shaped.
White Magic™ showing colour states from bud to open bloom
Closed bud of White Magic™, a white bedding floribunda rose.
Usage options
Target area
Reasoning
Neat front-garden bed along the path
The compact, bushy growth keeps its place without overwhelming a narrow border, while dense, glossy foliage gives a smart, “looked-after” feel between flushes of snow-white flowers. Best for those who like a tidy, formal outline but want planting that stays manageable for beginners.
Low flowering hedge near the house
Regular clusters of white blooms along the stems create a low, continuous line that works well under windows or to edge a drive, especially at the recommended closer spacing for hedging. Ideal if you want a defined boundary that still feels soft and welcoming for family.
Cottage-style mixed border with perennials
The pure white, cup-shaped flowers sit beautifully among soft blues and greens, linking easily with classic cottage companions and helping other colours stand out. This is well suited if you enjoy a romantic, slightly informal edge but prefer plants that keep a compact footprint for aesthetes.
Feature group of 3–5 plants in a small lawn island
A small, repeated group produces more impact than a single plant, building a rounded, snowy dome of bloom from multiple angles while remaining easy to mow around. Choose this if you want a simple, high-impact focal point without complex planting plans for homeowners.
Large container on patio, terrace, or doorstep
In a 40–50 litre pot, the rose’s compact habit and moderate height are easy to manage, allowing you to enjoy repeated flowering close to seating areas with only basic pruning and feeding. This suits those with limited ground space who still want a classic rose presence for urbanites.
Formal edging to frame a main garden bed
Planted at edging spacing, the plants knit into a uniform line, their dark foliage and recurring white clusters giving a crisp framework for taller shrubs and perennials behind. A good choice if you like a structured layout that remains simple to read and maintain for planners.
Cutting patch for white floribunda sprays
The cluster-flowered habit produces plenty of medium-to-large blooms ideal for vases, with the colour staying clean and bright as it opens for reliable indoor arrangements. Recommended if you enjoy bringing your garden indoors but want roses that rebound well after cutting for creatives.
Small, raised bed in heavier or wetter soil areas
In a modest raised bed over heavier ground, the compact, well-branched structure roots evenly and forms a stable, balanced clump that copes better with blustery, wetter spells common in British gardens. This is ideal if you want a reliable, long-lived planting solution with straightforward care for starters.
Styling ideas
White-parterre – Lay out WHITE MAGIC™ in a simple geometric bed edged with low box or dwarf Euonymus, for a clean, formal front garden frame – for lovers of classic symmetry and crisp lines.
Cottage-glow – Combine with blue Verbena hastata ‘Blue Spires’ and soft pink perennials so the snow-white clusters act as calm anchors – for those seeking a gentle cottage mix that still looks organised.
Pathway-ribbon – Plant a single row along a main path, underplanting with low lavender or chives for scent and texture – for homeowners who want a welcoming, easy-to-read entrance route.
Terrace-centrepiece – Use one plant in a 40–50 litre clay pot with trailing white lobelia or ivy to soften the rim – for balcony and patio gardeners wanting a focal rose without a full border.
Lawn-island – Group three to five plants in a small circular bed within lawn, mulched neatly and edged in brick – for busy families wanting a simple, high-impact feature that is quick to maintain.
Technical cultivar profile
Parameter
Data
Name and registration
Floribunda bedding rose registered as JACare, marketed as WHITE MAGIC™ and also known on the show bench as ‘Class Act’; a white-flowered bed rose for garden and exhibition use.
Origin and breeding
Bred by William A. Warriner for Jackson & Perkins Co. in the United States, from ‘Sun Flare’ crossed with a ‘Merci’ × ‘Fabergé’ seedling; introduced in 1989 after 1987 registration.
Awards and recognition
Highly decorated floribunda, including Bagatelle 2nd prize 1986, All-America Rose Selections winner 1989, Portland Gold Medal 1989, and New Zealand Gold Star of the South Pacific 1990.
Growth and structural characteristics
Compact, well-branched bush reaching about 60–85 cm in height and 40–60 cm spread, with dense, dark green, glossy foliage and moderate prickles; forms a full, rounded bedding or border plant.
Flower morphology
Large, double, cup-shaped clusters bearing 26–39 petals per bloom, produced on floribunda sprays; remontant through the season with a generous second flush following the main flowering wave.
Colour data and phenology
Snow-white flowers, ARS white and RHS 155C–155D, opening opalescent and pearly, fading only slightly to cream on outer petals while centres remain bright; good colour retention even in strong light.
Fragrance and aroma
Fragrance is mild and discreet rather than dominant, contributing a gentle classic rose note without overwhelming nearby seating areas; primarily grown for visual effect rather than strong scent impact.
Hip characteristics
Rose-hip formation tends to be limited due to the double blooms, but where set, hips are small, spherical and orange-red, typically 6–10 mm in diameter, adding a modest late-season decorative element.
Resistance and winter hardiness
Very susceptible to powdery mildew, black spot and rust, so regular fungicidal protection is recommended; winter hardy to around –21 to –18 °C, corresponding to RHS H7 and USDA zone 6b, Swedish zone 3.
Horticultural recommendations
Suited to beds, edging, low hedging, containers and cutting; plant at 35 cm for massed bedding or 55 cm as specimens, in well-drained soil with consistent moisture and scheduled disease management.
WHITE MAGIC™ offers compact structure, clean white flowering and container versatility in a long-lived own-root form that settles deeply into your garden; a sound choice if you would like a refined yet uncomplicated bedding rose.
Detailed product attributes
Product Identification Data
Product Name:
WHITE MAGIC™ – white bedding floribunda rose - Warriner
Product Type:
pharmaROSA® ORIGINAL - 2-litre own-root potted rose
Competition and Show Awards:
Bagatelle (Paris) – 2nd prize (1986); All-America Rose Selections – winner (1989); Portland Gold Medal (1989); New Zealand Gold Star of the South Pacific (1990); Redwood Empire Rose Society Show – Floribunda Spray 1st place (1999)
Pollinator Attraction:
Its double flowers, bearing 26–39 petals, make it unattractive to pollinators because the densely filled form conceals the stamens and limits their access to pollen and nectar.
Pollinator-Friendly Rating:
Because of its double flowers (26–39 petals), it attracts pollinators only to a limited extent and is primarily ornamental.
Our product is a rose grown with pharmaROSA®’s unique cultivation technology!
2-litre, own-root, potted rose.
With a shoot system appropriate to the season.
With a root system that thoroughly permeates the growing medium.
Quality compliant with the requirements of the E.N.A. (European Nurserystock Association).
Supplied in unique packaging that prevents damage.
Can be planted during frost-free periods.
True-to-variety rose bush with a unique identifier.
The pharmaROSA® own-root potted rose is a well-rooted plant that supports reliable establishment when planted and cared for properly, so it can be planted whenever the soil is not frozen.
Crop overview: several varieties and growth stages in a short crop section.Shoot system: intensive growth of fresh basal shoots on a young plant.Root system: demonstration of a vigorous root system permeating the growing medium, by removing the pot.Balance: mature plant with root system and shoots in harmony with each other.
Information about the videos
The video series is not a “seasonal showcase”; it illustrates the essence of pharmaROSA® own-root cultivation in a tangible way: how the plant is built up, what the root system is like and how the shoot system regenerates. The recordings were therefore made at different times and with plants at various stages of development, so mixed foliage levels and differing stages of growth may appear in the videos. They are not a ‘sample’ of the batch dispatched, but a visual explanation of how the technology works. The current condition of the rose available to order — typical for the given period and similar to what you can expect to receive in the parcel — is shown in the upper part of the product page.
Pages for private customers Garden roses for the family garden, with minimal care → ORIGINAL® Premium garden roses – instant impact, a truly showpiece garden → EXTRA® Pages for professionals and private customers Roses for public spaces – large areas, sustainable maintenance → NATURAL® Roses for projects – hedge and row planting, fast implementation → RAPID® For professional partners only Production – propagation material for garden roses, wholesale → NEONATAL®
Company details
PharmaRosa Ltd. Company registration number: 01-09-717479 VAT number: 13075314-2-43 Plant health registration no.: HU130721 Bank account (IBAN): HU85117631891388688400000000 BIC (SWIFT): OTPVHUHB Bank name: OTP Bank Nyrt.
