Deep wine-red toned, velvety-sheen dark crimson red. - english rose - strong, pronounced-scented rose - slightly sweet, old rose character
– Velvety, dark-crimson-red rosette blooms.
– Strong, classic old rose fragrance.
– Reliable repeat flowering with rich second flush.
– Robust medium disease resistance, hardy to H7.
– Versatile shrub or climber for walls and borders.
– Special feature: Award-winning Modern Shrub Rose at multiple US shows.
Nature-friendly operation – Thinking for the garden’s future
pharmaROSA® ORIGINAL 2-litre own-root potted rose
21,60 £
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Ausdir – dark crimson English rose – Austin
This classic dark-crimson English rose fits effortlessly into traditional British front gardens, offering richly filled blooms with a velvety sheen and a fragrant old-rose scent that feels instantly established. As an own-root plant it develops a naturally balanced shrub, renewing from the base for a long, dependable life and stable display. In real-world gardens it copes well with exposed conditions, remaining composed even where blustery rain and wind regularly sweep across the plot. Its repeat-flowering habit provides prolonged colour from early summer onwards, while the upright, slightly spreading shape is easy to manage in modest beds and borders. With medium care needs and minimal rosehip formation it stays visually tidy, and with a little seasonal pruning it creates a quietly enduring focal point that matures steadily year by year.
Freshly opened Tradescant bloom with burgundy outer petals and purplish-violet inner tones.
Ausdir (Tradescant) showing its full, velvety dark crimson blooms.
Freshly opened Tradescant bloom with burgundy outer petals and a purplish-violet interior.
Tradescant blooms with very double, rosette-shaped flowers.
Usage options
Target area
Reasoning
Front-garden focal shrub
Planted by the front path or near the door, its upright, moderately dense habit and rich dark-crimson rosette blooms create an immediate sense of structure without overwhelming a small plot. Medium maintenance needs and own-root resilience translate into a reliable, long-lived feature that suits those who prefer straightforward seasonal care over constant fuss, especially beginners.
Against a wall or fence
Set 40–50 cm from a warm wall or south-facing fence, its slightly spreading framework can be lightly tied or guided, giving vertical interest and repeat flowers without the demands of a true, vigorous climber. The variety tolerates heat beside hard surfaces as long as regular watering is provided in dry spells, making it practical for sun-baked urban boundaries that still need to look smart for busy-owners.
Small cottage-style border
Its velvety, dark wine-red flowers and classic old-rose fragrance suit informal cottage plantings, pairing beautifully with soft pink lupins or grey santolina for contrast. Clustered medium-sized blooms repeat through the season, bringing depth and romance to a short front border. Own-root growth gives a steady, rounded shrub that knits into mixed perennials over time, ideal for style-lovers.
Specimen in lawn or gravel
Used singly at 200–250 cm spacing, the plant forms a substantial, upright shrub that reads clearly as a focal point from windows or seating areas. Dark green, slightly glossy foliage frames the flowers, and the minimal rosehip set keeps the plant visually clean into autumn. With moderate pest and disease care it offers a durable, long-term anchor in simple lawn or gravel designs that suits homeowners.
Mixed rose-and-shrub bed
In a mixed rose bed this cultivar brings a strong, deep colour note and a reliable second flush, complementing paler English roses and structural shrubs. Medium vigour allows it to hold its place without smothering slower companions, while own-root stamina supports long-term renewal from the base. This makes it a sound choice for gardeners planning permanent schemes rather than short-term displays for planners.
Seasonal cut-flower corner
Its very double cluster blooms, medium flower size and strong, sweet old-rose perfume lend themselves to cutting for indoor vases, especially when grown with a little extra feeding and deadheading. Stems from the upright framework are practical to harvest without dismantling the whole shrub, and repeat flowering ensures a sequence of usable stems across the season, pleasing practical arrangers.
Part-shade side garden
Along a side passage or in a border that receives only several hours of sun, this variety still produces useful flowering thanks to its partial-shade tolerance and good colour retention. The dark, velvety crimson tones remain rich rather than washed out, and the fragrance is appreciable even when viewed mainly at close quarters. This helps make underused side gardens feel intentional and welcoming for walk-throughs.
Large container near seating
In a 40–50 litre container with good drainage, its upright, slightly spreading habit and strong fragrance work well beside a bench or terrace, providing an intimate scent experience without dominating the space. The own-root constitution encourages steady regeneration and long service life in pots when given regular watering and feeding, even where coastal wind and rain frequently buffet exposed patios for city-gardeners.
Styling ideas
Cottage-Path Duo – line a front path with single specimens underplanted with pink lupins for a soft, romantic cottage look – ideal for style-conscious beginners seeking easy structure.
Wine-Red Accent – place one shrub as a lawn island, edged with low lavender for scent layers and low upkeep – suited to homeowners wanting a clear focal point with modest care.
Warm-Wall Tapestry – train stems lightly on discreet supports against a sunny brick wall, mixing in penstemon for contrast – good for urban gardeners using vertical space efficiently.
Evening-Fragrance Corner – grow in a large 50-litre pot near seating, combined with grey santolina and muted candles – perfect for those who enjoy calm, scented evenings without complex planting.
Structured Rose Border – repeat-plant at regular intervals in a mixed rose and shrub bed to give rhythm and depth of colour – for planners who want a long-term, coherent garden picture.
Technical cultivar profile
Parameter
Data
Name and registration
Ausdir, English Rose Collection, modern shrub / climbing rose; registered as AUSdir, introduced after 1994. Trade and exhibition name ‘Tradescant’; premium gold quality own-root stock.
Origin and breeding
Bred by David C. H. Austin, UK, 1992; parentage ‘Prospero’ × (Charles Austin × ‘Gloire de Ducher’). Introduced by David Austin Roses Ltd; US plant patent granted in 1994.
Awards and recognition
Modern Shrub Rose class wins at Cleveland & Northeastern Ohio Rose Society and Grand Valley Rose Society shows in 1999, and at Sacramento Rose Society show in 2000, confirming exhibition merit.
Growth and structural characteristics
Upright, slightly spreading shrub with moderately dense, dark green, slightly glossy foliage. Height about 120–210 cm, spread 100–190 cm; moderately thorny, of medium vigour, own-root form stabilises shape over time.
Flower morphology
Very double, rosette-shaped, cluster-flowered blooms with more than 40 petals. Medium flower size (approximately 1.5–2.75 in), remontant with a notably abundant second flowering; self-cleaning is poor, so deadheading is recommended.
Colour data and phenology
Deep wine-red, velvety dark crimson blooms (RHS 60A outer, 187B inner). Newly opened flowers are burgundy with purplish-violet tones, later deepening towards crimson-purple; colour retention is good with limited fading in sun.
Fragrance and aroma
Pronounced, strong fragrance of slightly sweet old-rose character, noticeable in still air and around seating. Primarily ornamental with very double flowers enclosing stamens, so of limited interest to pollinating insects.
Hip characteristics
Very double flowers mean rosehip formation is usually minimal; only occasional hips of about 0–2 mm may appear. Visual effect remains focused on blooms rather than fruit into late season, maintaining a clean look.
Resistance and winter hardiness
Hardy to approximately −26 to −23 °C (RHS H7, USDA 5b, Swedish zone 4). Medium resistance to black spot, powdery mildew and rust; best performance with routine hygiene and watering in prolonged heat or drought.
Horticultural recommendations
Suited to borders, specimen planting, cutting and training against walls. Plant about 140–150 cm apart for hedging or groups; prefers well-drained soil with regular watering and moderate feeding, especially in containers.
AUSDIR – dark crimson English rose – Austin rewards you with rich colour, strong fragrance and dependable repeat flowering on a long-lived own-root shrub, making it a thoughtful choice if you value lasting beauty with manageable care.
Detailed product attributes
Product Identification Data
Product Name:
AUSDIR – dark crimson English rose - Austin
Product Type:
pharmaROSA® ORIGINAL - 2-litre own-root potted rose
Competition and Show Awards:
Modern Shrub Rose – Cleveland & Northeastern Ohio Rose Society Show (1999); Modern Shrub Rose – Grand Valley Rose Society Show, Michigan (1999); Modern Shrub Rose – Sacramento Rose Society Show (2000)
Our product is a rose grown with pharmaROSA®’s unique cultivation technology!
2-litre, own-root, potted rose.
With a shoot system appropriate to the season.
With a root system that thoroughly permeates the growing medium.
Quality compliant with the requirements of the E.N.A. (European Nurserystock Association).
Supplied in unique packaging that prevents damage.
Can be planted during frost-free periods.
True-to-variety rose bush with a unique identifier.
The pharmaROSA® own-root potted rose is a well-rooted plant that supports reliable establishment when planted and cared for properly, so it can be planted whenever the soil is not frozen.
Crop overview: several varieties and growth stages in a short crop section.Shoot system: intensive growth of fresh basal shoots on a young plant.Root system: demonstration of a vigorous root system permeating the growing medium, by removing the pot.Balance: mature plant with root system and shoots in harmony with each other.
Information about the videos
The video series is not a “seasonal showcase”; it illustrates the essence of pharmaROSA® own-root cultivation in a tangible way: how the plant is built up, what the root system is like and how the shoot system regenerates. The recordings were therefore made at different times and with plants at various stages of development, so mixed foliage levels and differing stages of growth may appear in the videos. They are not a ‘sample’ of the batch dispatched, but a visual explanation of how the technology works. The current condition of the rose available to order — typical for the given period and similar to what you can expect to receive in the parcel — is shown in the upper part of the product page.
Pages for private customers Garden roses for the family garden, with minimal care → ORIGINAL® Premium garden roses – instant impact, a truly showpiece garden → EXTRA® Pages for professionals and private customers Roses for public spaces – large areas, sustainable maintenance → NATURAL® Roses for projects – hedge and row planting, fast implementation → RAPID® For professional partners only Production – propagation material for garden roses, wholesale → NEONATAL®
Company details
PharmaRosa Ltd. Company registration number: 01-09-717479 VAT number: 13075314-2-43 Plant health registration no.: HU130721 Bank account (IBAN): HU85117631891388688400000000 BIC (SWIFT): OTPVHUHB Bank name: OTP Bank Nyrt.
