Deep, pure scarlet red shade with a cool undertone. - flower bed floribunda rose - unscented rose - no noticeable fragrance
– Intense scarlet red blooms with excellent colour.
– Compact, upright habit for neat, dense beds.
– Reliable repeat flowering with generous second flush.
– Very good winter hardiness down to –32 °C.
– Strong resistance to mildew and rust diseases.
– Special feature: Multi-award-winning floribunda, honoured at leading European rose trials.
Timeless elegance – Clear professional advice
pharmaROSA® ORIGINAL 2-litre own-root potted rose
19,70 £
Unfortunately, we are currently unable to ship to the United Kingdom; we only deliver to countries within the European Union. For more information, please contact us!
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Milano® – scarlet-red floribunda rose for neat, reliable front gardens
With its scarlet clusters of flowers and compact habit, Milano® is an easy-care floribunda that slots perfectly into tidy British front gardens and small beds. Bred for professional landscapes, it brings park-level reliability home, coping well with typical UK summers including periods of humidity that can encourage fungal problems elsewhere. The dense, glossy foliage and upright structure create a clean, formal look even when not in bloom, while the unscented, semi-double flowers mean you enjoy rich colour without overwhelming perfume near doors and windows. As an own-root rose, it builds a solid base for long-term longevity in your garden, following a natural rhythm of steady root development, then stronger top growth, and finally full display by around the third season.
Milano® floribunda in uniform scarlet-red full bloom.
Usage options
Target area
Reasoning
Formal front-garden bed along a path or drive
The compact, upright growth and modest height keep Milano® within bounds, ideal for neat lines beside paths or drives without constant clipping. Its floribunda habit covers the stems with even clusters, giving a smart, “designed” look that suits traditional British front gardens for the house-proud beginner.
Small mixed border with perennials and shrubs
Milano® holds its scarlet-red colour well, so it anchors mixed borders without fading to dull tones in summer sun. The semi-double blooms sit above bright, glossy foliage, pairing easily with greens and purples. This reliable repeat flowering adds structure and colour continuity for the style-conscious hobbyist.
Low hedge or edging strip around lawn or patio
Regular spacing at 25–30 cm allows Milano® to knit into a low, flowery hedge with clear outlines. The upright habit and dense foliage create a defined border that still feels soft and welcoming. Once established, light annual pruning keeps it in shape for the busy garden owner.
Mass planting in a small family garden bed
Bred for parks and public plantings, Milano® is particularly effective in groups of three to five, where the repeated form and colour produce a simple but striking effect. Its disease resistance supports healthy foliage, even under typical UK humidity and leaf-wetting rains, reassuring the low-maintenance gardener.
Near entrances, sitting areas and windows
The flowers are effectively unscented, so you gain intense scarlet colour close to doors, terraces or windows without competing with other fragrances or indoor scents. This makes Milano® a practical choice where visual impact matters more than perfume for the comfort-focused homeowner.
Family garden borders with children and pets
As an own-root shrub, Milano® forms its bush structure in place and can regenerate from the base if damaged by knocks or rough play. Over the years this helps maintain a full, balanced plant with fewer gaps, offering dependable structure for the family-oriented gardener.
Containers and large planters on patios
Milano®’s compact size and upright habit make it suitable for large containers of at least 40–50 litres, where roots have space to establish for the long term. In generous pots with consistent watering, it offers a strong colour focus on paved areas for the urban balcony owner.
Simple, low-input rose bed for beginners
The combination of robust disease resistance and proven performance in professional mass plantings means Milano® is forgiving of small mistakes. With moderate maintenance – basic feeding, watering and an annual prune – it rewards you with clean foliage and repeat blooms, giving confidence to the first-time rosarian.
Styling ideas
Classic-frontage – Plant a single row of Milano® along a path, underplant with low Heuchera for contrast, and frame with clipped evergreen shrubs – ideal for owners seeking a traditional, orderly approach.
Cottage-mix – Group three Milano® in a triangle and weave through airy perennials, letting the stable scarlet colour anchor softer cottage tones – suited to those wanting relaxed charm with reliable structure.
Formal-hedge – Create a low scarlet edging hedge around a small lawn, spacing evenly for a crisp outline that needs only light annual trimming – for gardeners who like clear lines without complex care.
Patio-focus – Use one or two plants in 50-litre terracotta tubs by the terrace, combining with trailing foliage plants to soften the pot edge – perfect for small spaces needing a strong central colour feature.
Park-inspired – Recreate municipal bedding style with a bold block of Milano® backed by evergreen structure plants, echoing its professional origins – attractive for those who enjoy clean, graphic planting schemes.
Technical cultivar profile
Parameter
Data
Name and registration
Floribunda bed rose registered as KORjuwko, marketed as Milano® Kordes' Climate Roses®; ARS exhibition name Milano; cluster-flowered, suitable for floribunda show classes and garden use.
Origin and breeding
Bred by Tim-Hermann Kordes at W. Kordes’ Söhne, Germany, from two unnamed seedlings; introduced and registered in 2011, with subsequent US plant patent registration in 2012 for wider distribution.
Awards and recognition
Highly decorated: prizes at Barcelona, Kortrijk and Monza in 2010, Grande Rose du Siècle at Lyon in 2011, plus additional honours at Baden bei Wien, showing strong professional landscape performance.
Growth and structural characteristics
Compact, upright shrub 45–75 cm tall and 30–50 cm wide, with dense, bright green, glossy foliage and moderate prickles; designed for beds, edging and mass planting in smaller-scale landscapes.
Flower morphology
Semi-double, globular to pompon blooms, 13–25 petals, medium size around 4–7 cm, carried mainly in clusters; repeat flowering with a generous second flush, good for steady colour coverage in season.
Colour data and phenology
Deep scarlet-red with cool undertone; RHS 53A outer, 53B inner; colour remains stable in sunlight, with only slight purplish dulling as flowers age, providing a consistently vivid appearance over time.
Fragrance and aroma
No noticeable fragrance; grown primarily for visual impact and landscape effect rather than scent, while semi-double flowers still offer moderate interest and accessibility for pollinating insects in the garden.
Hip characteristics
Produces moderate numbers of small spherical hips, about 6–10 mm in diameter, maturing to an orange-red colour; adds discrete late-season interest without dominating the overall plant appearance.
Resistance and winter hardiness
Hardy to about -29 to -32 °C (RHS H7, USDA 4b); shows high resistance to powdery mildew, moderate black spot resistance, and good tolerance of heat when adequately watered during prolonged dry spells.
Horticultural recommendations
Best in sunny positions with reasonably drained soil; spacing varies from 25–45 cm depending on hedge, mass planting or specimen use, with moderate maintenance including occasional pest and disease checks.
Milano® Kordes' Climate Roses® KORjuwko offers compact structure, lasting scarlet colour and robust health on a durable own-root framework; a sound choice if you want dependable, tidy flowering with minimal complication.
Detailed product attributes
Product Identification Data
Product Name:
MILANO® – red bedding floribunda rose - Kordes
Product Type:
pharmaROSA® ORIGINAL - 2-litre own-root potted rose
Competition and Show Awards:
Barcelona (Concurs Internacional de Roses) – Association of Parks and Public Gardens Prize (2010); Kortrijk / Courtrai – Silver medal (2010); Monza – Second silver medal (2010); Lyon – Grande Rose du Siècle (2011); Baden bei Wien – Third prize (2011); Bel
Closed Bud:
Deep scarlet red with a velvety surface.
Newly Opened Flower:
Bright scarlet red, slightly deeper in tone at the base.
Full Bloom:
Uniform scarlet red, does not fade in sunlight.
Before Fading:
Slightly softened scarlet red with a subtle purple tint at the edges.
Colour Fading Description:
During opening the scarlet-red colour largely remains unchanged; it does not fade in sunlight, only slightly dulling at the end with a purplish tinge at the edge.
Pollinator Attraction:
Semi-double (13–25 petals) flowers are moderately attractive to pollinators, as the semi-double form partially obscures the stamens and reduces pollen and nectar accessibility compared with single flowers, thereby moderating insect visitation.
Pollinator-Friendly Rating:
Moderately pollinator-friendly due to its semi-double (13–25 petals) flowers.
Our product is a rose grown with pharmaROSA®’s unique cultivation technology!
2-litre, own-root, potted rose.
With a shoot system appropriate to the season.
With a root system that thoroughly permeates the growing medium.
Quality compliant with the requirements of the E.N.A. (European Nurserystock Association).
Supplied in unique packaging that prevents damage.
Can be planted during frost-free periods.
True-to-variety rose bush with a unique identifier.
The pharmaROSA® own-root potted rose is a well-rooted plant that supports reliable establishment when planted and cared for properly, so it can be planted whenever the soil is not frozen.
Crop overview: several varieties and growth stages in a short crop section.Shoot system: intensive growth of fresh basal shoots on a young plant.Root system: demonstration of a vigorous root system permeating the growing medium, by removing the pot.Balance: mature plant with root system and shoots in harmony with each other.
Information about the videos
The video series is not a “seasonal showcase”; it illustrates the essence of pharmaROSA® own-root cultivation in a tangible way: how the plant is built up, what the root system is like and how the shoot system regenerates. The recordings were therefore made at different times and with plants at various stages of development, so mixed foliage levels and differing stages of growth may appear in the videos. They are not a ‘sample’ of the batch dispatched, but a visual explanation of how the technology works. The current condition of the rose available to order — typical for the given period and similar to what you can expect to receive in the parcel — is shown in the upper part of the product page.
Pages for private customers Garden roses for the family garden, with minimal care → ORIGINAL® Premium garden roses – instant impact, a truly showpiece garden → EXTRA® Pages for professionals and private customers Roses for public spaces – large areas, sustainable maintenance → NATURAL® Roses for projects – hedge and row planting, fast implementation → RAPID® For professional partners only Production – propagation material for garden roses, wholesale → NEONATAL®
Company details
PharmaRosa Ltd. Company registration number: 01-09-717479 VAT number: 13075314-2-43 Plant health registration no.: HU130721 Bank account (IBAN): HU85117631891388688400000000 BIC (SWIFT): OTPVHUHB Bank name: OTP Bank Nyrt.
