Velvety, deep crimson shade. - hybrid tea rose - very strongly scented, long-lasting fragrance rose - sweet, spicy
– Intense, velvety crimson-red blooms
– Very strong, long-lasting sweet-spicy fragrance
– Award-winning cultivar with multiple fragrance prizes
– Reliable repeat flowering with abundant second flush
– Hardy to RHS H7, good disease tolerance
– Special feature: Parentage from ‘Deep Secret’ and ‘Fragrant Cloud’ gives exhibition-quality, scented cut flowers.
A choice true to the garden – Built on experience
pharmaROSA® ORIGINAL 2-litre own-root potted rose
19,70 £
Unfortunately, we are currently unable to ship to the United Kingdom; we only deliver to countries within the European Union. For more information, please contact us!
3.5(5848)
Velvet Fragrance® hybrid tea rose – FRYperdee
For those who want classic garden elegance without complicated care, Velvet Fragrance® offers tall, upright structure, large, exhibition-style blooms and remarkable fragrance that easily becomes the focal point of a family garden. Its hybrid tea form lends natural presence in borders, while the own-root, 2‑litre plant develops steadily, with roots establishing first, stronger shoots following, and full ornamental value unfolding by the third year. The strong, damask-inspired scent and long, straight stems make it ideal for cutting into the house, yet it remains manageable for hobby gardeners with only medium maintenance needs. Good disease balance supports reliable flowering in typical British conditions, even where you must manage heavier soils and ensure decent drainage on clay to keep plants healthy. Award-winning performance and RHS recognition underline its garden reliability, while its height and rich crimson-red colour offer long-term impact in both front and back gardens.
Velvet Fragrance® in its late flowering phase
Velvet Fragrance® showing a double, high-centred bloom.
Usage options
Target area
Reasoning
Feature rose near the front door
Use as a vertical accent by the path or porch, where its tall, upright habit and dense foliage create an elegant welcome and the intense scent can be enjoyed each time you pass; perfect for those who want a handsome statement rose by-the-door
Classic hybrid tea in a mixed border
Plant 1–3 bushes in a sunny border with perennials such as lavender and cranesbill to highlight its high-centred blooms and deep crimson colour, while own-root growth ensures the shrub settles into a stable, long-lived framework for relaxed gardeners seeking durable structure in-borders
Cutting bed for scented bouquets
Place in a cutting row or at the back of a narrow border so you can harvest long, straight stems without leaving gaps in the main display, enjoying repeat flushes of strongly perfumed flowers across summer; ideal for home florists prioritising fragrance for-vases
Specimen planting in a small lawn or gravel bed
Give a single plant 1 m of space in lawn or gravel so its upright, bushy form and dark, velvety flowers can be appreciated from all sides, with simple, once-yearly pruning keeping it tidy; suited to homeowners who want high impact from one focal plant as-centrepiece
Informal hedge or row along a boundary
At 55–65 cm spacing, Velvet Fragrance® forms a loosely formal line with repeated crimson blooms and consistent height, adding privacy and colour without complex training, while own-root resilience supports long-term continuity; a good choice for families defining garden edges with-roses
Small groups in cottage-style beds
Use 3–5 plants in a loose drift with cottage favourites, where the strong scent and repeat flowering give reliable summer presence, and simple deadheading keeps the show going; well suited to beginners who want romantic colour without advanced techniques cottage-lovers
Raised beds on heavier or clay soils
Plant in modest raised beds or improved ground where drainage is enhanced, helping roots establish steadily and limiting stress in wet spells, which supports its moderate disease resistance; this suits gardeners coping with wetter, heavier plots clay-gardeners
Large container on terrace or patio
Grow in a 40–50 litre container with good-quality compost so its fragrance and colour can be enjoyed close to seating areas, with watering and feeding easy to manage and the own-root system regenerating well if pruned harder; ideal for busy urban gardeners patio-owners
Styling ideas
Porch Welcome – Position one plant by the front step with lavender and small box balls to frame the entrance in scent and structure – for homeowners who love a smart, traditional frontage
Cottage Drift – Group three bushes among foxgloves, hardy geraniums and nepeta for a loose, romantic feel – for cottage-garden enthusiasts wanting strong fragrance from a reliable backbone rose
Elegant Border – Place at the mid–back of a mixed border with copper grasses and glossy evergreens to echo its foliage and height – for design-minded gardeners building long-term structure
Cutting Corner – Dedicate a sunny corner to several plants in a row, allowing easy access for regular cutting of exhibition-style blooms – for those who enjoy arranging perfumed roses indoors
Patio Focal – Grow one plant in a 50 litre glazed pot with low, silver-leaved companions like artemisia to contrast the dark crimson flowers – for balcony and terrace users wanting maximum impact in limited space
Technical cultivar profile
Trait
Data
Name and registration
Hybrid tea rose, registered as FRYperdee and marketed as Velvet Fragrance®; exhibition-quality hybrid tea with high-centred blooms and strong scent, recognised under the ARS name Velvet Fragrance.
Origin and breeding
Bred by Gareth Fryer at Fryer’s Roses Nursery in Cheshire, UK, before 1984; a cross of ‘Deep Secret’ × ‘Fragrant Cloud’, combining depth of colour with intense perfume, introduced and first distributed in 1984.
Awards and recognition
Holder of RHS Award of Garden Merit following garden trials; multiple fragrance awards including RNRS Edland Medal, Genoa Bronze medal and Baden‑Baden Duftpreis, reflecting consistent scent performance and garden reliability.
Growth and structural characteristics
Upright, bushy hybrid tea, 130–170 cm high and 75–105 cm spread, with moderately thorny stems and dense, slightly glossy copper‑green foliage; weak self-cleaning, so deadheading improves appearance and encourages repeat bloom.
Flower morphology
Large, double flowers with 26–39 petals, high‑centred and pointed in classic hybrid tea style, usually borne singly on long stems; repeats well through the season, giving an abundant second flush suitable for cutting and exhibition.
Colour data and phenology
Closed buds dark velvety crimson-red, opening to deep purple, then intense velvety dark red with almost black edges; ARS colour DR, RHS 187A outer, 60B inner, lightening slightly in strong sun yet generally holding rich colour well.
Fragrance and aroma
Very strongly scented rose with a long-lasting, sweet yet spicy Damask-style fragrance; bred specifically for perfume quality, it carries well in still air, making it highly suitable for seating areas and for richly scented cut stems indoors.
Hip characteristics
Rose hips form only occasionally due to the full double flower form; any that develop are small, ovoid, red and typically 12–16 mm in diameter, so ornamental hip display is limited and deadheading is usually preferred for repeat flowering.
Resistance and winter hardiness
Hardy to approximately −21 to −18 °C (RHS H7, USDA 6b, Swedish zone 3); disease resistance moderate overall, with good resistance to powdery mildew and rust, and moderate susceptibility to black spot, improved by good siting and hygiene.
Horticultural recommendations
Best in sunny positions with fertile, well-drained soil; regular watering in dry spells and seasonal feeding support flowering. Medium maintenance, needing pruning, deadheading and occasional plant protection, particularly in damp, disease-prone seasons.
Velvet Fragrance® hybrid tea rose combines powerful scent, tall elegant form and reliable repeat flowering on a regenerating own-root plant, making it a refined long-term choice for those planning a characterful, scented garden.
Meaning of Cultivar Name:
The name "Velvet Fragrance" means "velvety fragrance", referring to the dark velvety petal surface and the intense Damask fragrance.
Competition and Show Awards:
RNRS Trial Ground – Certificate (1987); RNRS Edland Medal – fragrance award (1987); Genoa International Rose Competition – Bronze medal, fragrance award (1989); Baden‑Baden Duftpreis – fragrance award (1990); RHS Award of Garden Merit (assessed after AG t
Pollinator Attraction:
Semi-double (13–25 petals) flowers, where the semi-double form and only partially accessible stamens limit nectar and pollen access, moderately attract pollinators.
Pollinator-Friendly Rating:
Double-flowered variety, moderately attractive to pollinators, therefore partially pollinator-friendly and primarily ornamental
Hip Comment:
Rose hip formation is expected to be scarce due to the semi‑double flowers; occasionally an ovoid, red rose hip 12–16 mm in diameter may develop.
Our product is a rose grown with pharmaROSA®’s unique cultivation technology!
2-litre, own-root, potted rose.
With a shoot system appropriate to the season.
With a root system that thoroughly permeates the growing medium.
Quality compliant with the requirements of the E.N.A. (European Nurserystock Association).
Supplied in unique packaging that prevents damage.
Can be planted during frost-free periods.
True-to-variety rose bush with a unique identifier.
The pharmaROSA® own-root potted rose is a well-rooted plant that supports reliable establishment when planted and cared for properly, so it can be planted whenever the soil is not frozen.
Crop overview: several varieties and growth stages in a short crop section.Shoot system: intensive growth of fresh basal shoots on a young plant.Root system: demonstration of a vigorous root system permeating the growing medium, by removing the pot.Balance: mature plant with root system and shoots in harmony with each other.
Information about the videos
The video series is not a “seasonal showcase”; it illustrates the essence of pharmaROSA® own-root cultivation in a tangible way: how the plant is built up, what the root system is like and how the shoot system regenerates. The recordings were therefore made at different times and with plants at various stages of development, so mixed foliage levels and differing stages of growth may appear in the videos. They are not a ‘sample’ of the batch dispatched, but a visual explanation of how the technology works. The current condition of the rose available to order — typical for the given period and similar to what you can expect to receive in the parcel — is shown in the upper part of the product page.
Pages for private customers Garden roses for the family garden, with minimal care → ORIGINAL® Premium garden roses – instant impact, a truly showpiece garden → EXTRA® Pages for professionals and private customers Roses for public spaces – large areas, sustainable maintenance → NATURAL® Roses for projects – hedge and row planting, fast implementation → RAPID® For professional partners only Production – propagation material for garden roses, wholesale → NEONATAL®
Company details
PharmaRosa Ltd. Company registration number: 01-09-717479 VAT number: 13075314-2-43 Plant health registration no.: HU130721 Bank account (IBAN): HU85117631891388688400000000 BIC (SWIFT): OTPVHUHB Bank name: OTP Bank Nyrt.
