Vivid pink bloom with slightly paler petal bases and a contrasting ring of yellow stamens. - landscape shrub rose - very weak, barely noticeable scented rose - rosy character
– Vivid pink blooms with striking yellow stamens.
– Healthy, bushy shrub for beds and borders.
– Excellent disease resistance for reliable display.
– Hardy to severe winter cold, down to −37 °C.
– Tolerates heat, moderate drought and wind.
– Special feature: Decorative vitamin C‑rich hips for autumn interest.
Supported by real photographs – Safe for the long term
pharmaROSA® ORIGINAL 2-litre own-root potted rose
19,10 £
Unfortunately, we are currently unable to ship to the United Kingdom; we only deliver to countries within the European Union. For more information, please contact us!
4.5(6775)
SWEET VALEDA – pink landscape shrub rose
Easy-care SWEET VALEDA is a bushy, compact shrub rose that suits typical British family gardens where you want colour without constant work. Its remontant flowering brings repeated flushes of vivid pink, single blooms that fade gently to softer tones, with golden stamens that delight bees and other pollinators. The dense, mid‑green foliage and moderately thorny, sturdy stems create a reliable structure, coping well with summer sun and breezy, exposed spots where coastal winds and salt‑spray can sometimes test less robust plants. With strong disease resistance and naturally good self-cleaning, routine care stays simple: a light annual tidy and basic feeding are usually enough. As an own‑root plant it establishes steadily and lives long, forming a balanced shrub that regenerates well after pruning and settles into your borders as a dependable anchor over time. Expect a natural development where the roots strengthen first, the shoots follow, and by the third season you enjoy its full ornamental effect, supported by autumn hips that add subtle, practical interest.
Sweet Valeda shows a simple bloom with visible yellow stamens in the centre.
Usage options
Target area
Reasoning
Front garden focal shrub
The compact, bushy habit and vivid pink, flat single blooms make an immediate statement by a front path or doorway without overshadowing windows. Its overall structure remains tidy with minimal shaping, fitting smaller plots and typical suburban front gardens where space is precious yet visibility matters for beginners.
Low-maintenance cottage-style bed
Reliable remontant flowering provides repeating waves of colour through summer, echoing classic cottage borders without complex pruning or deadheading regimes. Planted in small groups, it blends easily with perennials and grasses, giving an informal, romantic look that still feels manageable for busy-owners.
Wildlife-friendly mixed border
The open, single flowers with exposed yellow stamens are particularly attractive to bees and other pollinators, supporting garden biodiversity in town and country plots alike. Later in the season, the ornamental hips extend interest and food sources, making it a practical choice for nature-lovers.
Everyday family garden edging
Good self-cleaning means many spent blooms drop away naturally, so borders stay presentable between occasional trims. This keeps paths and lawn edges colourful yet easy to manage, ideal along play areas or seating spots where you want a neat look without frequent, detailed care for time-poor.
Exposed or coastal-facing sites
Firm, moderately thorny stems and dense foliage help the shrub stand up well in windy positions, while its tolerance of heat and salt-laden air makes it suitable for more exposed, open gardens. This gives confidence where other roses may struggle to establish for coastal-gardeners.
Informal flowering hedge
The recommended close planting distances allow you to build a low, flowering hedge that defines paths or separates garden “rooms”. Its steady, balanced growth on own roots ensures gaps fill over time, and the hedge can be pruned lightly or more firmly depending on garden style for homeowners.
Large containers and roof terraces
In a sizeable container of at least 40–50 litres, this compact shrub rose offers a long-lived, structural presence with season-long colour on balconies or terraces. Own-root growth copes well with periodic repotting, giving a stable, regenerating plant for small outdoor living spaces for flat-dwellers.
Low-intervention family planting scheme
Strong disease resistance, good heat and drought tolerance, and an ability to handle breezy, occasionally salt-laden winds reduce the need for spraying or intensive watering, suiting realistic, low-input care in modern family gardens. Over the years it matures into a durable framework for non-experts.
Styling ideas
COTTAGE RIBBON – line a front path with small groups of SWEET VALEDA interplanted with catmint and hardy geraniums to highlight its repeating pink flushes – ideal for romantic-style garden owners.
POLLINATOR ROW – create a loose, informal hedge combining this rose with lavender and salvias to showcase its open, bee-friendly blooms – perfect for wildlife-conscious families.
FOCAL POT – place a single plant in a 50‑litre terracotta container near the front door, underplanted with trailing thyme to emphasise its compact, structural form – suited to busy urban households.
SEASIDE MIX – in breezier, exposed plots, team SWEET VALEDA with ornamental grasses and sea holly to underline its weather-tolerant habit – for coastal and hill-top gardeners.
AUTUMN HIPS – mass-plant as a low shrub drift with dogwood ‘Midwinter Fire’ to pick up the rose hips’ orange-red tones after flowering – appealing to year-round colour enthusiasts.
Technical cultivar profile
Parameter
Data
Name and registration
SWEET VALEDA – pink landscape shrub rose; shrub, Hybrid Rugosa bed rose. Registered as RUIrbm009b, collection Bedding rose; commercial shrub rose for garden and landscape use.
Origin and breeding
Bred by Boot; De Ruiter Innovations B.V. in the Netherlands, introduced around 2024. Parentage not published; selected for robustness, garden performance and reliable landscape value.
Awards and recognition
The Hague Rose Trials Second Class Certificate (2024), confirming tested garden performance, ornamental value and resilience under independent trial conditions in a temperate coastal climate.
Growth and structural characteristics
Bushy, well-branched shrub reaching about 75–105 cm high and 60–85 cm wide. Moderately thorny stems with dense, matt, mid‑green foliage provide stable structure and good ground-level coverage.
Flower morphology
Single, flat medium-sized flowers, typically 5–12 petals, carried in clusters. Remontant habit with a generous second flush; many blooms self-clean, keeping plants attractive with light maintenance.
Colour data and phenology
Vivid pink blooms (RHS 68B outer, 73C inner) with paler bases and a strong yellow stamen ring. Colour gradually softens to pastel pink with mauve tones; overall effect remains decorative as flowers age.
Fragrance and aroma
Fragrance is very weak, only a faint rosy character noticeable at close range. Primarily chosen for colour, repeat flowering, resilience and wildlife-friendly flower form rather than strong scent.
Hip characteristics
Regularly forms attractive spherical orange-red hips, around 22–28 mm in diameter. High vitamin C content and suitable for simple home use; main harvest period expected from September to October.
Resistance and winter hardiness
High disease resistance to powdery mildew, black spot and rust. Hardy to about −37 to −34 °C (RHS H7, USDA 3b), with good tolerance of heat, moderate drought, wind and salt-spray exposure.
Horticultural recommendations
Best in full sun and well-drained soil; plant 40–75 cm apart depending on use. Suitable for beds, edging, informal hedges, urban plantings and larger containers with generally low maintenance demands.
SWEET VALEDA offers reliable repeat colour, bee-friendly single blooms and durable, disease-resistant growth on a long-lived own-root framework, making it a thoughtful choice when you want a rose that simply fits your garden.
Detailed product attributes
Product Identification Data
Product Name:
SWEET VALEDA – pink landscape shrub rose - Boot & de Ruiter
Product Type:
pharmaROSA® ORIGINAL - 2-litre own-root potted rose
Flower Colour Description:
Vivid pink bloom with slightly paler petal bases and a contrasting ring of yellow stamens.
Closed Bud:
Bud of a vivid, medium-sheen pink with slightly deepening pink tones on the outer bud scales.
Newly Opened Flower:
The petals open in an intense, fresh pink with a subtle mauve tinge in places.
Full Bloom:
Vivid, radiant pink petals with a slight lightening at the petal bases. A strong yellow ring of stamens is visible in the centre, providing a striking contrast to the pink petals.
Before Fading:
The pink shade gradually fades to a more pastel pink, with soft mauve tones in places.
Hip Comment:
Regularly produced, 22–28 mm diameter, spherical orange‑red rose hips of ornamental value. The hips have a high vitamin C content and are suitable for further use. Expected harvest time for the hips is September–October.
Our product is a rose grown with pharmaROSA®’s unique cultivation technology!
2-litre, own-root, potted rose.
With a shoot system appropriate to the season.
With a root system that thoroughly permeates the growing medium.
Quality compliant with the requirements of the E.N.A. (European Nurserystock Association).
Supplied in unique packaging that prevents damage.
Can be planted during frost-free periods.
True-to-variety rose bush with a unique identifier.
The pharmaROSA® own-root potted rose is a well-rooted plant that supports reliable establishment when planted and cared for properly, so it can be planted whenever the soil is not frozen.
Crop overview: several varieties and growth stages in a short crop section.Shoot system: intensive growth of fresh basal shoots on a young plant.Root system: demonstration of a vigorous root system permeating the growing medium, by removing the pot.Balance: mature plant with root system and shoots in harmony with each other.
Information about the videos
The video series is not a “seasonal showcase”; it illustrates the essence of pharmaROSA® own-root cultivation in a tangible way: how the plant is built up, what the root system is like and how the shoot system regenerates. The recordings were therefore made at different times and with plants at various stages of development, so mixed foliage levels and differing stages of growth may appear in the videos. They are not a ‘sample’ of the batch dispatched, but a visual explanation of how the technology works. The current condition of the rose available to order — typical for the given period and similar to what you can expect to receive in the parcel — is shown in the upper part of the product page.
Pages for private customers Garden roses for the family garden, with minimal care → ORIGINAL® Premium garden roses – instant impact, a truly showpiece garden → EXTRA® Pages for professionals and private customers Roses for public spaces – large areas, sustainable maintenance → NATURAL® Roses for projects – hedge and row planting, fast implementation → RAPID® For professional partners only Production – propagation material for garden roses, wholesale → NEONATAL®
Company details
PharmaRosa Ltd. Company registration number: 01-09-717479 VAT number: 13075314-2-43 Plant health registration no.: HU130721 Bank account (IBAN): HU85117631891388688400000000 BIC (SWIFT): OTPVHUHB Bank name: OTP Bank Nyrt.
