The petal surface is uniform snow‑white with a cool tone and a translucent sheen. - landscape shrub rose - mild, subtle-scented rose - sweet, spicy
– Pure, crisp snow‑white flowers all season
– Compact, bushy shrub for beds and borders
– Excellent disease resistance, reliably healthy foliage
– Very hardy shrub, tolerates severe winter cold
– Attractive autumn hips with ornamental value
– Special feature: Simple open flowers support pollinators over a long season.
Careful packaging – Continuous garden growth
pharmaROSA® ORIGINAL 2-litre own-root potted rose
19,70 £
Unfortunately, we are currently unable to ship to the United Kingdom; we only deliver to countries within the European Union. For more information, please contact us!
4.5(6828)
PURE VALEDA – white landscape shrub rose - de Groot
Pure white clusters of single blooms give Pure Valeda a cottage-style charm that suits tidy British front gardens and mixed borders. Its compact, bushy shrub form stays neat without complicated pruning, while reliably remontant flowering keeps beds and paths looking fresh for months. Bred as a robust Hybrid Rugosa, it offers high disease resistance and excellent winter hardiness, settling well even where soils are heavy and drainage needs a little care. The open flowers are naturally pollinator-friendly and followed by decorative autumn hips, supporting wildlife interest across the season. As an own-root plant it establishes steadily – think first year roots, second year structure, third year full ornamental impact.
Closed bud of Pure Valeda, showing a greenish-white tip and ivory-white sides.
Close view of the white flower centre of Pure Valeda.
Usage options
Target area
Reasoning
Front garden bed along a path or drive
The compact, bushy growth keeps its outline without constant clipping, making it ideal for narrow front beds that must stay neat beside paths and driveways. Medium height gives structure without overwhelming windows or low walls, suiting busy homeowners.
Small mixed border in a family garden
Reliable remontant flowering means the white clusters appear repeatedly through the season, weaving light through perennials and small shrubs. This steady display gives visual interest without replanting, ideal for low-effort colour for beginners.
Low, informal hedge or boundary strip
Its dense foliage and branching habit knit together into a semi-formal low hedge when planted at the recommended spacing, giving a soft, living boundary. Minimal annual pruning keeps it in shape, making it practical for busy-gardeners.
Low-maintenance white or monochrome scheme
The stable, long-lasting white flowers hold their cool tone well, so planting in groups of three to five creates a calm, consistent colour block. This predictable palette supports simple, elegant schemes valued by style-conscious garden-owners.
Wildlife-friendly and family play gardens
Open, single flowers with accessible stamens attract bees and other beneficial insects, and the autumn hips extend interest and food value into late season. This combination suits family spaces where supporting nature matters to nature-lovers.
Exposed or colder parts of the garden
High winter hardiness and robust shrub character make it dependable in frost-prone corners or open aspects. Once rooted, it forms a stable, long-lived bush that copes well with typical UK winters, reassuring cautious gardeners.
Urban front gardens with challenging soil
The own-root form settles into its long-term position, gradually forming a balanced shrub even when soil is imperfect, and is particularly reassuring where coastal wind and rain demand resilient planting, appealing to practical city-dwellers.
Large containers on patios or terraces
In a 40–50 litre or larger container, its compact habit and good self-cleaning keep the display tidy with simple watering and feeding. This offers a refined white rose presence close to seating areas, ideal for space-limited balcony-owners.
Styling ideas
Cottage-border focus – Plant Pure Valeda in a trio, underplant with soft pink Phlox paniculata and airy Verbena for an easy cottage look – for lovers of relaxed front gardens.
White-on-green calm – Combine with low mounds of evergreen box or hardy grasses to emphasise the pure white blooms – for those seeking a minimalist, composed entrance.
Pollinator ribbon – Run a line of Pure Valeda along a sunny fence, interspersed with verbena wands, to create a simple bee-friendly corridor – for wildlife-conscious families.
Pathway edging – Stagger plants on either side of a path, keeping them low but continuous, to frame the route with white clusters – for homeowners wanting tidy, classic kerb appeal.
Patio statement pot – Grow one shrub in a generous 50 litre container with trailing summer annuals at the base to soften the rim – for urban gardeners with limited planting space.
Technical cultivar profile
Parameter
Data
Name and registration
Pure Valeda (RUIrbo38A), Valeda Collection shrub rose; Hybrid Rugosa landscape bed rose, authenticated cultivar identity for pharmaROSA ORIGINAL own-root 2-litre production.
Origin and breeding
Bred by Hendrikus Cornelis Adrianus de Groot for De Ruiter Innovations BV, parentage unknown; introduced via De Ruiter Innovations B.V. in the Netherlands, year of introduction not specified.
Growth and structural characteristics
Compact, bushy shrub 75–105 cm high and 60–80 cm wide, with dense mid-green matte foliage and thorny stems; forms a rounded, well-furnished plant suitable for beds and edging.
Flower morphology
Medium-sized, flat, single blooms with 5–12 petals, carried in clusters; flowers are remontant with a notably abundant second flush, and exhibit good self-cleaning of spent blooms.
Colour data and phenology
Cool, snow-white flowers with subtle ivory and pearly tones, excellent colour retention and minimal fading in strong sun; decorative display from early season with durable garden presence.
Fragrance and aroma
Mild, sweet-spicy fragrance noticeable at close range without dominating nearby seating; balances ornamental value with subtle scent suitable for frequently used family spaces.
Hip characteristics
Produces regular, spherical orange-red hips around 12–18 mm, with ornamental autumn effect and high vitamin C content; harvest typically from September to October for possible kitchen use.
Resistance and winter hardiness
Rated very hardy (H7, approximately USDA 3b, Swedish zone 6) with strong resistance to black spot, powdery mildew and rust; average heat tolerance, needing watering in prolonged dry spells.
Horticultural recommendations
Best in sunny sites with reasonable drainage; ideal for beds, hedging, parks and urban green; low maintenance, minimal pruning, planting at 40–80 cm spacing depending on hedge or specimen use.
Pure Valeda offers compact, easy-care structure, long-season white flowering and strong disease resistance in a resilient own-root shrub, a thoughtful choice if you would like a reliable rose that quietly earns its place.
Detailed product attributes
Product Identification Data
Product Name:
PURE VALEDA – white landscape shrub rose - de Groot
Product Type:
pharmaROSA® ORIGINAL - 2-litre own-root potted rose
Pollinator Attraction:
Its simple, open flower form and long flowering period attract pollinators, noting that flower fullness (simple/semidouble/double) and the accessibility of the stamens significantly influence pollinator attraction.
Hip Comment:
Regularly produced, spherical, 12–18 mm in diameter, orange‑red rose hips with ornamental value. The hips have a high vitamin C content and are suitable for further use. Expected harvest time for the hips is September–October.
Our product is a rose grown with pharmaROSA®’s unique cultivation technology!
2-litre, own-root, potted rose.
With a shoot system appropriate to the season.
With a root system that thoroughly permeates the growing medium.
Quality compliant with the requirements of the E.N.A. (European Nurserystock Association).
Supplied in unique packaging that prevents damage.
Can be planted during frost-free periods.
True-to-variety rose bush with a unique identifier.
The pharmaROSA® own-root potted rose is a well-rooted plant that supports reliable establishment when planted and cared for properly, so it can be planted whenever the soil is not frozen.
Crop overview: several varieties and growth stages in a short crop section.Shoot system: intensive growth of fresh basal shoots on a young plant.Root system: demonstration of a vigorous root system permeating the growing medium, by removing the pot.Balance: mature plant with root system and shoots in harmony with each other.
Information about the videos
The video series is not a “seasonal showcase”; it illustrates the essence of pharmaROSA® own-root cultivation in a tangible way: how the plant is built up, what the root system is like and how the shoot system regenerates. The recordings were therefore made at different times and with plants at various stages of development, so mixed foliage levels and differing stages of growth may appear in the videos. They are not a ‘sample’ of the batch dispatched, but a visual explanation of how the technology works. The current condition of the rose available to order — typical for the given period and similar to what you can expect to receive in the parcel — is shown in the upper part of the product page.
Pages for private customers Garden roses for the family garden, with minimal care → ORIGINAL® Premium garden roses – instant impact, a truly showpiece garden → EXTRA® Pages for professionals and private customers Roses for public spaces – large areas, sustainable maintenance → NATURAL® Roses for projects – hedge and row planting, fast implementation → RAPID® For professional partners only Production – propagation material for garden roses, wholesale → NEONATAL®
Company details
PharmaRosa Ltd. Company registration number: 01-09-717479 VAT number: 13075314-2-43 Plant health registration no.: HU130721 Bank account (IBAN): HU85117631891388688400000000 BIC (SWIFT): OTPVHUHB Bank name: OTP Bank Nyrt.
