Velvety, deep crimson-red base colour that gradually deepens into a royal purple tone. - english rose - very strong, noticeable from a distance scented rose - full, classic old-rose, perfumed character
– Very strong, classic old-rose fragrance.
– Velvety, rich crimson-purple double blooms.
– Bushy shrub habit for borders and specimens.
– Good winter hardiness down to –26 °C.
– Awarded multiple show prizes as Modern Shrub Rose.
– Special feature: Colour deepens from crimson to royal purple, giving dramatic, changing displays.
Sensitive landscaping – Naturalistic style
pharmaROSA® ORIGINAL 2-litre own-root potted rose
21,60 £
Unfortunately, we are currently unable to ship to the United Kingdom; we only deliver to countries within the European Union. For more information, please contact us!
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AUSVELVET – crimson-red English rose – Austin
Velvety crimson-purple blooms give The Prince a richly romantic presence, forming full rosettes with a luxurious old-rose perfume that carries across the garden. Its bushy, medium-height habit suits compact spaces, creating a refined focal point in front gardens and cottage-style borders. Planted as an own-root shrub, it matures steadily for a long-lived, reliable display, coping well even where soil is heavy so long as drainage is improved. Abundant repeat flowering ensures a continuous show from summer onwards, while its shape adapts readily to light pruning or more formal training. Ideal in small groups or as a single specimen, it also repays cutting with richly scented stems for the house, becoming more impressive as roots, then shoots, then full ornamental value develop over the first seasons.
The Prince, an English rose, in rich crimson-purple full bloom.
Deep ruby-red closed bud of The Prince, with a matte, velvety finish.
Usage options
Target area
Reasoning
Front garden feature shrub
Medium height and bushy growth make it ideal near the house, offering depth of colour without overpowering a modest front garden. Its rich repeat flowering quickly rewards simple care, suiting busy yet style-conscious homeowners.
Small cottage-style border
The velvety crimson-purple blooms echo classic English cottage borders, working beautifully with pale perennials and herbs. As an own-root shrub it settles in and thickens over time, supporting a long-lived, informal planting loved by beginners.
Romantic specimen by a path or seating area
The very strong old-rose fragrance is best enjoyed close up, so planting beside a path, bench or terrace gives daily impact. A single, well-placed shrub offers high ornamental value with only basic feeding and watering for scented-garden enthusiasts.
Small groups in mixed borders
Planted in groups of three to five, the bushy habit knits together into a compact mass, reducing gaps and weedy patches. Own-root resilience supports a stable stand over the years, ideal for low-fuss mixed-planting gardeners.
Cutting patch or cutting row
Large, very double rosette blooms on a sturdy shrub give superb cut flowers with intense colour and perfume. Regular cutting doubles as deadheading, encouraging further flushes and suiting those who like effortless indoor arrangements for families.
Against a low fence or rail
Its moderately dense foliage and repeat-flowering habit create a soft, romantic screen along a front boundary without needing complex training. With decent soil preparation it copes well even where clay holds moisture, reassuring cautious planters.
Large containers on patios (40–50+ litres)
In a generously sized pot with good drainage, it forms a compact, richly coloured shrub ideal for patios and small urban gardens. Easy access for watering and pruning suits those short on time but keen on reliable results, including city residents.
Informal, lightly structured hedge
Planted at hedge spacing, the bushy habit and repeat flowering produce a loose, romantic division between garden areas. Flexible pruning allows either a clipped or softly rounded outline, giving options for evolving designs and practical-minded owners.
Styling ideas
COTTAGE TRIO – Combine The Prince with pale pink roses and Gypsophila repens for a soft, cloud-like base that highlights its velvety depth – ideal for lovers of classic cottage borders.
EVENING PERFUME – Place near a bench, path or doorway where the strong scent gathers on still evenings – perfect for those who enjoy sitting out after work.
RICH BORDER – Weave through a narrow border with lavender and low grasses to contrast its dark rosettes with airy, light textures – suited to busy homeowners wanting high effect, low effort.
BOURGEOIS BOUQUETS – Grow a small group in a cutting corner to harvest deeply coloured, perfumed stems for the house – appealing to creative gardeners who like arranging their own flowers.
URBAN STATEMENT – Plant singly in a 50-litre container with trailing thyme around the base to soften the rim and emphasise its bushy form – ideal for balcony and terrace gardeners.
Technical cultivar profile
Parameter
Data
Name and registration
English shrub rose from the English Rose Collection, registered as AUSvelvet and marketed as The Prince (Ausvelvet), a romantic crimson-red English rose of exhibition shrub type.
Origin and breeding
Bred by David C. H. Austin (UK, 1990) from ‘Lilian Austin’ × ‘The Squire’; introduced after 1992 by David Austin Roses in the United Kingdom for garden and ornamental use.
Awards and recognition
Recognised in several American rose shows around 1999–2000 as a Modern Shrub Rose, including Augusta, Watauga Valley, Greater Rochester and Pacific Southwest District exhibitions.
Growth and structural characteristics
Bushy shrub 80–130 cm tall and 70–120 cm wide, with moderately dense, matt dark green foliage and dense prickles; forms a compact, rounded outline in typical garden conditions.
Flower morphology
Large, very double rosette blooms with over 40 petals, usually borne singly on stems; remontant with a generous second flush, providing substantial ornamental value over the season.
Colour data and phenology
Deep crimson-red buds and newly opened flowers deepen towards royal purple; rich burgundy-magenta at full bloom, gradually shifting to purple-lilac tones with only slight lightening in strong sun.
Fragrance and aroma
Very strong, classic old-rose perfume, often noticeable from a distance; primarily an ornamental variety, as the very double blooms largely conceal stamens and offer limited value to pollinators.
Hip characteristics
Hip set is generally low due to very double flowers; when present, produces small, spherical orange-red hips 6–10 mm in diameter that add discreet late-season interest.
Resistance and winter hardiness
Medium disease resistance to black spot, powdery mildew and rust; hardy to about −26 to −23 °C (RHS H7, Swedish zone 4, USDA 5b) with regular watering during dry periods.
Horticultural recommendations
Best in full sun with fertile, well-drained soil; recommended spacing 65 cm for mass, 55 cm for hedge, 100 cm for specimens. Medium maintenance, including feeding, watering and occasional pest and disease control.
AUSvelvet – The Prince – offers velvety repeat-flowering colour, powerful old-rose fragrance and a compact, adaptable shrub on its own roots for lasting structure, making it a thoughtful choice for characterful British family gardens.
Detailed product attributes
Product Identification Data
Product Name:
AUSVELVET – crimson-red English rose - Austin
Product Type:
pharmaROSA® ORIGINAL - 2-litre own-root potted rose
Competition and Show Awards:
Modern Shrub Rose – Augusta Rose Society Show (1999); Modern Shrub Rose – Watauga Valley Rose Society Show (1999); Modern Shrub Rose – Greater Rochester Rose Society Show (2000); Modern Shrub Rose – Pacific Southwest District Show (2000); Modern Shrub Ros
Hip Comment:
Rose‑hip formation is expected to be limited due to the double flowers; occasionally small, spherical, orange‑red hips 6–10 mm in diameter may form.
Our product is a rose grown with pharmaROSA®’s unique cultivation technology!
2-litre, own-root, potted rose.
With a shoot system appropriate to the season.
With a root system that thoroughly permeates the growing medium.
Quality compliant with the requirements of the E.N.A. (European Nurserystock Association).
Supplied in unique packaging that prevents damage.
Can be planted during frost-free periods.
True-to-variety rose bush with a unique identifier.
The pharmaROSA® own-root potted rose is a well-rooted plant that supports reliable establishment when planted and cared for properly, so it can be planted whenever the soil is not frozen.
Crop overview: several varieties and growth stages in a short crop section.Shoot system: intensive growth of fresh basal shoots on a young plant.Root system: demonstration of a vigorous root system permeating the growing medium, by removing the pot.Balance: mature plant with root system and shoots in harmony with each other.
Information about the videos
The video series is not a “seasonal showcase”; it illustrates the essence of pharmaROSA® own-root cultivation in a tangible way: how the plant is built up, what the root system is like and how the shoot system regenerates. The recordings were therefore made at different times and with plants at various stages of development, so mixed foliage levels and differing stages of growth may appear in the videos. They are not a ‘sample’ of the batch dispatched, but a visual explanation of how the technology works. The current condition of the rose available to order — typical for the given period and similar to what you can expect to receive in the parcel — is shown in the upper part of the product page.
Pages for private customers Garden roses for the family garden, with minimal care → ORIGINAL® Premium garden roses – instant impact, a truly showpiece garden → EXTRA® Pages for professionals and private customers Roses for public spaces – large areas, sustainable maintenance → NATURAL® Roses for projects – hedge and row planting, fast implementation → RAPID® For professional partners only Production – propagation material for garden roses, wholesale → NEONATAL®
Company details
PharmaRosa Ltd. Company registration number: 01-09-717479 VAT number: 13075314-2-43 Plant health registration no.: HU130721 Bank account (IBAN): HU85117631891388688400000000 BIC (SWIFT): OTPVHUHB Bank name: OTP Bank Nyrt.
