B2B sustainable rose range with predictable supply – PharmaRosa®

B2B rose range with reliable supply

As a reseller, would you like a stable rose assortment, tuned to market demand and based on sustainable production? Here we present the PharmaRosa® B2B partnership: data-driven variety selection, a modular product system (NEONATAL–URBAN SPACE), a pre-order framework and seasonally aligned, predictable logistics. Which target market are you focusing on now: private gardens, public spaces or mixed?

Reseller partnership collaboration

We are looking for business partners – garden centres, green space maintenance companies and landscape contractors – for whom it is particularly important to sell high-quality roses from sustainable production that meet current market needs.


Modern, sustainable production structure

Thanks to our innovative propagation technology, we produce our plants in an environmentally conscious way, vegetatively, by means of cuttings. This process also offers several economic advantages for our partners:

  • Lower resource requirements and reduced labour costs.
  • Minimised need for inputs, leading to lower procurement and maintenance costs.
  • We grow and sell 1,380 own-root rose varieties across Europe, including modern varieties produced under licence agreements as well as roses not covered by plant variety protection.

Benefits PharmaRosa® offers reseller partners

Variety range optimised to market demand

  • Based on data-driven sales analyses, we provide the most sought-after rose varieties.
  • Flexible fulfilment of individual variety requirements for our reseller partners.

Sustainable and cost-efficient planting for urban and public spaces

  • Uniform growth with lower maintenance costs.
  • Creation of green areas that support biodiversity.
  • Varieties specifically optimised for long-term ornamental value.

Own-root roses – reliable quality and fast return on investment

  • Vigorous growth, quick regeneration and fewer losses after planting.
  • Well-branched, attractive plants requiring minimal care.
  • Longer lifespan with continuous renewal from basal shoots – lower replacement costs.

Modular product system – optimised range for resellers

  • Propagation material – PharmaRosa® NEONATAL rooted cuttings.
  • Semi-finished rose seedlings – suitable for further cultivation.
  • Finished products for direct sale:
    • PharmaRosa® ORIGINAL (2 litre potted rose).
    • PharmaRosa® EXTRA (6 litre potted rose).
    • PharmaRosa® URBAN SPACE (12 litre potted rose for urban landscaping).

Sales and logistics support for our reseller partners

  • Our pre-order system ensures predictable stock management.
  • Flexible solutions tailored to your customers’ needs.
  • Professional plant stock optimised for planting.

Would you like a sustainable, market-driven rose range with reliable supply as a reseller?

We provide a B2B partnership in which your assortment, pre-ordering and logistics all become more predictable, so you can build a stable, high-turnover range more quickly.

  • Variety selection aligned with market demand and flexible handling of variety requests for resellers
  • Modular product system for your target market: NEONATAL, ORIGINAL (2 l), EXTRA (6 l), URBAN SPACE (12 l)
  • Pre-order model with predictable stock management to reduce inventory risk
  • Plant stock optimised for planting, with uniform quality for fewer losses and lower aftercare costs
  • Sustainable, own-root range for urban, public and private garden use
  • Sales and logistics planning aligned to your planned volumes and seasons

Request a reseller consultation Or write to us directly: [email protected]


PharmaRosa® Partner Programmes
We connect stakeholders. We provide structure.

Product types

Pages for private customers
Garden roses for the family garden, with minimal care  → ORIGINAL®
Premium garden roses – instant impact, a truly showpiece garden  → EXTRA®
Pages for professionals and private customers
Roses for public spaces – large areas, sustainable maintenance  → NATURAL®
Roses for projects – hedge and row planting, fast implementation  → RAPID®
For professional partners only
Production – propagation material for garden roses, wholesale  → NEONATAL®

Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.